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Privacy Policy

Swim England Trading Limited Privacy & Security Policy

Swim England Trading Limited take your privacy very seriously. 

We process all information in accordance with the applicable UK Data Protection Legislation. 

Please read this Privacy Policy carefully to see how we will treat the personal information that you provide to us. We will take reasonable care to keep your information secure and to prevent any unauthorised access or use of it.

What information do we collect?

Mandatory: Title, forename, surname, billing address, shipping address, phone number, email address, payment type and website usage data.

Optional: Marketing preferences, delivery notice, delivery date and gift message.

How do we use your information?

Order fulfilment: In order to process your order we need to use the details you provide to correctly dispatch products, take payment and notify you of receipt of order, dispatch, delays, cancellations etc.  

Marketing: We may use your information to send you relevant marketing material by post or email. You can opt-out at any time.

How secure is our website?

HTTPS: Wherever personal data is entered into our website (Accounts, catalogue request, checkout, payment etc.) Data is transmitted via a secure and encrypted.

All transactions are encrypted

Credit Card Details: We do not store or keep any part of your credit card details either on our website or back office system.

What is our communication and marketing policy?

Consent: By ordering from The Swim England Online Shop, whether it is a paid for product or free of charge product, you are giving us consent to send you relevant marketing material via post, email, SMS/MMS, online or phone unless you tell us otherwise.

Opt-out: If you wish to opt-out of our marketing material you can do so at any time in your online account, at the bottom of our emails or by calling 01509 618700. We will act on this as quickly as possible.

No third party selling: We will never share, disclose, lease or rent your personally identifiable information with a third party for marketing purposes.

How do we use Cookies?Cookies are pieces of information that a website transfers to your computer's hard disc for record keeping purposes. Cookies can make the web more useful by storing information about your preferences on particular sites, thus enabling website owners to provide more useful features for their users. They contain no name or address information or any information that will enable anyone to contact you via telephone, e-mail or any other means. Most browsers are initially set to accept cookies. If you would prefer, you can set your browser to disable cookies or inform you when they are set.  Information on how to disable cookies can be obtained by referring to either your Operating Systems Manual or your Browser Guide, or by contacting your Internet Service Provider.  However, given that we may sometimes use cookies you may not be able to take full advantage of our website if you do disable them.

ASA/British Swimming (“BS”), and associated organisations web pages may contain electronic images, known as web beacons or spotlight tags. These enable the ASA/BS and associated organisations to count users who have visited certain pages on our website. Web beacons and spotlight tags are not used by us to access your personal information, they are simply a tool we use to analyse which web pages customers view, in an aggregated manner.

How up to date is this policy?

We may from time to time change our privacy policy. Any future changes to this policy will be made here. This document was last updated on 5 January 2018. 

What are your rights with regards to the information we hold?

Under the Data Protection Act 1998 you have a right to access the personal data we hold on you. If you would like to see a copy of this data please send a written request to the Swim England Legal Department, SportPark, Pavilion 3, Oakwood Drive, Loughborough University, LE11 3QF. Please state your name, return address and the nature of your request.